To assist Taiwan's enterprises to find new opportunities and strengthen their presence in world markets, TAITRA has been entrusted by the government to spearhead, as well as facilitate, various trade and investment programs.

TAITRA's Business Alliance program is a unique service in which TAITRA works closely with the government in actively inviting foreign as well as overseas Chinese investors to Taiwan. Offering comprehensive trade and investment counseling and matchmaking services, the Business Alliance program paves the way for long term partnerships between foreign investors and Taiwan enterprises.  For further information please link to InvestinTaiwan Website.

TAITRA carried out a series of agricultural product promotion activities here and abroad, including food fairs, trade missions, fruit fairs, agricultural related seminars and forums, It also assisted in helping domestic enterprises participate in major international food fairs and hosted a number of Taiwan agricultural fairs in Europe, the USA, Asia, and Australia...

In addition, several long-term sales units called Taiwan Agricultural Products Corners were established in Hong Kong, Beijing , Shanghai, Fukuoka, Osaka, Tokyo.

By employing resource integration to assist in the establishment of brands and in creating a favorable environment for brand building, the government has effectively incorporated the Image Enhancement Plan (IEP) into the Branding Taiwan campaign initiated in 2006. For its part, TAITRA established a branding venture capital fund which supports a favorable environment for brand development, a brand pricing system, human resources and training, a brand consulting and e-business platform, as well as encourages raising the international image of Taiwan products and brands.

Major activities include training/workshops, the Taiwan Excellence Awards , the Taiwan Top 10 Global Brand Valuation & Awards , and participation in major domestic and international activities that promote Taiwan's industry expertise, branding, and product excellence. Branding Taiwan Website offers a comprehensive view of the 7-year Branding Taiwan Plan from 2006-2012.  Find out the latest news and information about Taiwan's top 10 brands, what's behind Taiwan's technological innovation and manufacturing prowess.

Several overseas exhibitions were sponsored by different government agencies, including the Ministry of Foreign Affairs and the Ministry of National Defense.  Consigned exhibitions were conducted in Central and South America the Asia-Pacific region, Africa, western Asia , and other areas.